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Profile
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Profile
I'm Asaf Yefet, a brand and graphic designer since 2017, in marketing and communications teams and in independent client work. I build complete identity systems, not single marks: logo, typography, color and iconography, delivered as brand and logo books. I take one system across every format, online and offline, from visual direction to supplier-ready files.
I'm Asaf Yefet, a brand and graphic designer since 2017, in marketing and communications teams and in independent client work. I build complete identity systems, not single marks: logo, typography, color and iconography, delivered as brand and logo books. I take one system across every format, online and offline, from visual direction to supplier-ready files.
I'm Asaf Yefet, a brand and graphic designer since 2017, in marketing and communications teams and in independent client work. I build complete identity systems, not single marks: logo, typography, color and iconography, delivered as brand and logo books. I take one system across every format, online and offline, from visual direction to supplier-ready files.
Currently designing campaigns and institutional brand assets at the Hebrew University in Hebrew, English and Arabic. Available full-time, hybrid or on-site.
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Expertise
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Expertise
Visual Identity & Brand Systems
Complete identity systems, not single marks: logo, typography, color and iconography, delivered as brand and logo books.
Visual Direction
01
Logo & Wordmark
02
Typography & Color
03
Iconography
04
Brand & Logo Books
05
Identity Applications
06
Visual Identity & Brand Systems
Complete identity systems, not single marks: logo, typography, color and iconography, delivered as brand and logo books.
Visual Direction
01
Logo & Wordmark
02
Typography & Color
03
Iconography
04
Brand & Logo Books
05
Identity Applications
06
Campaigns & Multilingual Rollout
Campaigns and institutional brand assets in Hebrew, English and Arabic, carried across social, web, presentations, print, signage, screens and video.
Key Visuals
01
Social & Web Assets
02
Presentations & Templates
03
Hebrew, English & Arabic Versions
04
Signage & Screens
05
Video & Motion
06
Campaigns & Multilingual Rollout
Campaigns and institutional brand assets in Hebrew, English and Arabic, carried across social, web, presentations, print, signage, screens and video.
Key Visuals
01
Social & Web Assets
02
Presentations & Templates
03
Hebrew, English & Arabic Versions
04
Signage & Screens
05
Video & Motion
06
Print & Production
One system across every format, online and offline, from visual direction to supplier-ready files.
Brochures & Catalogues
01
Packaging & Labels
02
Large-format Signage
03
Prepress & QA
04
Supplier Coordination
05
Final Delivery
06
Print & Production
One system across every format, online and offline, from visual direction to supplier-ready files.
Brochures & Catalogues
01
Packaging & Labels
02
Large-format Signage
03
Prepress & QA
04
Supplier Coordination
05
Final Delivery
06
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Selected Work
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Selected Work
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Experience
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