Open Day
// Context
The Open Day is the university's largest registration push of the year. Each cycle starts with one campaign idea and has to reach prospective students across social, the website, email, campus print and the day itself, with every faculty and school represented.
// Design Decisions
In 2025 the campaign led with a photographic key visual and a headline that spoke to candidates directly. In 2026 I moved to a typographic system on the university gradient, so eleven faculties and schools could each get their own poster and still read as one campaign.
In 2025 the campaign led with a photographic key visual and a headline that spoke to candidates directly. In 2026 I moved to a typographic system on the university gradient, so eleven faculties and schools could each get their own poster and still read as one campaign.
// Rollout & Applications
Faculty poster series, feed and Story assets, website and registration banners in every required size, a responsive dynamic-form banner set, the registration-opening mailer and a printed day program with campus map.
Faculty poster series, feed and Story assets, website and registration banners in every required size, a responsive dynamic-form banner set, the registration-opening mailer and a printed day program with campus map.
// Role & Deliverables
In-house Graphic Designer, Marketing and Communications. Key visual, series adaptation, banner sets, email layout, print files and supplier handoff.
In-house Graphic Designer, Marketing and Communications. Key visual, series adaptation, banner sets, email layout, print files and supplier handoff.
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More Projects
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