VELORA Skincare
// Context
VELORA began as a packaging exercise, then expanded into a compact launch concept. The product needed to stay recognizable on a label, feed post, ad layout and mobile product page.
// Design Decisions
Sculptural pack forms, close product crops and a restrained typographic hierarchy give the product name and key information a clear reading order in small digital formats.
Sculptural pack forms, close product crops and a restrained typographic hierarchy give the product name and key information a clear reading order in small digital formats.
// Rollout & Applications
Concept applications include a packaging family, Instagram assets, Meta ad formats and a single-product landing page, linked by repeated type, spacing and crop rules.
Concept applications include a packaging family, Instagram assets, Meta ad formats and a single-product landing page, linked by repeated type, spacing and crop rules.
// Role & Deliverables
Independent concept. Brand identity, packaging design, ad art direction, social adaptations and landing-page design.
Independent concept. Brand identity, packaging design, ad art direction, social adaptations and landing-page design.
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More Projects
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More Projects
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(2024-2025)
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