Hebrew University
// Context
As an in-house designer in Marketing and Communications, I handle overlapping briefs for several university teams. I turn dense academic and event information into campaign material that must work across audiences, languages and delivery dates.
// Design Decisions
I reduce each brief to a practical reading order: subject, audience, date, location and action. From there, I build a visual direction that suits the program or event while staying inside the university's brand system.
I reduce each brief to a practical reading order: subject, audience, date, location and action. From there, I build a visual direction that suits the program or event while staying inside the university's brand system.
// Rollout & Applications
A single brief may expand into social assets, landing pages, presentations, print, signage, campus screens and short-form motion. Hebrew, English and Arabic versions are reworked for hierarchy and line length rather than treated as direct text swaps. The individual cases on this site: Open Day, Academic Program Campaigns, Centenary, 40 Under 40, Hebrew University App, Newsletters & Mailers and Community Day 2026.
A single brief may expand into social assets, landing pages, presentations, print, signage, campus screens and short-form motion. Hebrew, English and Arabic versions are reworked for hierarchy and line length rather than treated as direct text swaps. The individual cases on this site: Open Day, Academic Program Campaigns, Centenary, 40 Under 40, Hebrew University App, Newsletters & Mailers and Community Day 2026.
// Role & Deliverables
In-house Graphic Designer, Marketing and Communications. Visual direction, campaign rollout, digital and print production, multilingual adaptations, supplier handoff and final QA.
In-house Graphic Designer, Marketing and Communications. Visual direction, campaign rollout, digital and print production, multilingual adaptations, supplier handoff and final QA.
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More Projects
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More Projects
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System
(2024-2026)
Newsletters & Mailers
In-house Design
Email Marketing
Digital
(2024-2026)
Newsletters & Mailers
In-house Design
Email Marketing
Digital