I’m Asaf Yefet, a brand and graphic designer. Since 2017 I’ve worked in marketing and communications teams and in independent client work, building complete identity systems and taking them across every format, online and offline.
I currently work as a Graphic Designer in the Marketing and Communications Division at the Hebrew University of Jerusalem, where I develop visual directions and brand systems for university units, programs and events and deliver them across social, web, presentations, print, signage, screens and video, in Hebrew, English and Arabic. Before that, I designed promotions and campaign rollouts for Burgers Bar’s 35-location chain and completed a graphic design internship in the Spokesperson’s Department at the Office of the President of Israel.
Alongside my in-house roles, I’ve built visual identities and full brand systems for business and institutional clients since 2017: from visual direction through logo, typography, color and applications, delivered as brand and logo books, then extended into websites, landing pages, campaigns, social and print. I’m now looking for a full-time Brand Designer role, hybrid or on-site.
