ZOHAR
// Context
ZOHAR asks how one strong wordmark can carry both a physical space and a product line. The project is built around consistency between large signage, small labels and printed touchpoints.
// Design Decisions
A geometric wordmark, warm neutral palette and measured spacing do most of the work. The system stays quiet so imagery and material finishes can change without losing recognition.
A geometric wordmark, warm neutral palette and measured spacing do most of the work. The system stays quiet so imagery and material finishes can change without losing recognition.
// Rollout & Applications
Signage, print, product labels and packaging across several formats use the same wordmark, type hierarchy and spacing rules.
Signage, print, product labels and packaging across several formats use the same wordmark, type hierarchy and spacing rules.
// Role & Deliverables
Independent concept. Wordmark design, identity system, packaging layouts, signage and print applications.
Independent concept. Wordmark design, identity system, packaging layouts, signage and print applications.
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