Burgers Bar
// Context
During my in-house role, I produced recurring local and network-wide promotions for Burgers Bar. Work moved from marketing brief through approvals, branch adaptations and final production, often across several formats at once.
// Design Decisions
Offers had to read immediately in a feed, at the counter and inside the restaurant. I led with the product and promotion, then adjusted type, crop and information order for the viewing distance and format.
Offers had to read immediately in a feed, at the counter and inside the restaurant. I led with the product and promotion, then adjusted type, crop and information order for the viewing distance and format.
// Rollout & Applications
Selected work includes the Beyond Burger launch, Asado Baguette promotion and Party Box campaign. Rollouts included social assets, counter signage, menu inserts and branch-specific print files.
Selected work includes the Beyond Burger launch, Asado Baguette promotion and Party Box campaign. Rollouts included social assets, counter signage, menu inserts and branch-specific print files.
// Role & Deliverables
In-house Graphic Designer, Marketing and Advertising. Campaign layouts, social and branch assets, local adaptations, review rounds, vendor coordination and print-ready delivery.
In-house Graphic Designer, Marketing and Advertising. Campaign layouts, social and branch assets, local adaptations, review rounds, vendor coordination and print-ready delivery.
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