LÚMERA Clinic
// Context
LUMERA starts with treatment information rather than brand mood. I organized the content into one hierarchy, then carried it across print and digital formats.
// Design Decisions
Sage, cream and deep teal separate information-led content from image-led moments. Soft photography keeps the clinic approachable while generous spacing protects readability.
Sage, cream and deep teal separate information-led content from image-led moments. Soft photography keeps the clinic approachable while generous spacing protects readability.
// Rollout & Applications
The concept covers treatment material, print, an Instagram profile, coordinated posts, Meta ad layouts and a landing page.
The concept covers treatment material, print, an Instagram profile, coordinated posts, Meta ad layouts and a landing page.
// Role & Deliverables
Independent concept. Identity, treatment hierarchy, print, social assets, Meta ad layouts and landing-page design.
Independent concept. Identity, treatment hierarchy, print, social assets, Meta ad layouts and landing-page design.
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