Academic Program Campaigns, hero

Academic Program Campaigns

// Context

Faculties and programs come to the marketing division with overlapping briefs: a master's in criminology, a bachelor's in animal sciences, a Middle East studies track, an outreach campaign for first-generation students, a benefits notice for reservists. Each needs to stand out on its own while staying unmistakably part of the university.

// Design Decisions

I give each program one concrete image and one line, then build the set around it: a crime scene for criminology, a lab-lit egg for animal sciences, manuscript art for Middle East studies. Type, colour blocks and the logo lock-up stay constant, so the campaigns add up instead of competing.

I give each program one concrete image and one line, then build the set around it: a crime scene for criminology, a lab-lit egg for animal sciences, manuscript art for Middle East studies. Type, colour blocks and the logo lock-up stay constant, so the campaigns add up instead of competing.

// Rollout & Applications

Feed and Story sets, web banners, landing pages, information posters and degree brochures, in Hebrew and English.

Feed and Story sets, web banners, landing pages, information posters and degree brochures, in Hebrew and English.

// Role & Deliverables

In-house Graphic Designer, Marketing and Communications. Concept, layout, adaptations, print-ready PDFs and landing-page assets.

In-house Graphic Designer, Marketing and Communications. Concept, layout, adaptations, print-ready PDFs and landing-page assets.

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Academic Program Campaigns, 2
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