40 Under 40
// Context
The university's '40 Under 40' initiative introduces forty young researchers to the public. The campaign had to give each researcher a presence of their own and still feel like one event.
// Design Decisions
A single mark built from the numerals 40 anchors everything. Portraits sit on one dark backdrop so the series stays even, and the group image becomes the campaign's hero.
A single mark built from the numerals 40 anchors everything. Portraits sit on one dark backdrop so the series stays even, and the group image becomes the campaign's hero.
// Rollout & Applications
Cover and event visuals, individual researcher cards, Facebook and Instagram formats, event screens and print.
Cover and event visuals, individual researcher cards, Facebook and Instagram formats, event screens and print.
// Role & Deliverables
In-house Graphic Designer, Marketing and Communications. Mark design, portrait treatment, series layout and adaptations.
In-house Graphic Designer, Marketing and Communications. Mark design, portrait treatment, series layout and adaptations.
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More Projects
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More Projects
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(2024-2026)
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