The identity is built around the precision expected from a print-production business. I combined the Y and P initials into a compact mark, then developed a practical system for corporate use.
// Design Decisions
The Y/P monogram creates a directional form that suggests workflow and movement. It remains clear at small sizes across printed and digital applications.
The Y/P monogram creates a directional form that suggests workflow and movement. It remains clear at small sizes across printed and digital applications.
// Rollout & Applications
The presentation includes logo lockups, color and type rules, corporate materials, digital assets and print mockups.
The presentation includes logo lockups, color and type rules, corporate materials, digital assets and print mockups.
// Role & Deliverables
Identity study. Rebrand direction, logo system, corporate materials and production mockups.
Identity study. Rebrand direction, logo system, corporate materials and production mockups.
