Wine&Co
// Context
I developed three identity routes and refined one into a cohesive system across packaging, labels, signage and retail mockups.
// Design Decisions
Instead of grapes, bottles or vineyard imagery, the identity uses proportion, typography and material cues to signal the category.
Instead of grapes, bottles or vineyard imagery, the identity uses proportion, typography and material cues to signal the category.
// Rollout & Applications
The presentation moves from the selected mark to label and packaging studies, signage, print and retail mockups. Every application is shown as a concept study.
The presentation moves from the selected mark to label and packaging studies, signage, print and retail mockups. Every application is shown as a concept study.
// Role & Deliverables
Identity study. Identity exploration, logo development, visual-system design and presentation mockups.
Identity study. Identity exploration, logo development, visual-system design and presentation mockups.
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