VAMAR
// Context
VAMAR explores how a small set of recognizable elements can hold together a growing product family. I built the monogram, palette and label hierarchy around that requirement.
// Design Decisions
The fluid monogram sits with muted green, warm stone and soft white. A consistent information grid keeps the line calm and legible while the mark provides recognition at small sizes.
The fluid monogram sits with muted green, warm stone and soft white. A consistent information grid keeps the line calm and legible while the mark provides recognition at small sizes.
// Rollout & Applications
Product labels, outer packaging, printed collateral and digital assets all use the same hierarchy and color logic.
Product labels, outer packaging, printed collateral and digital assets all use the same hierarchy and color logic.
// Role & Deliverables
Independent concept. Identity system, monogram, packaging layouts, print collateral and digital applications.
Independent concept. Identity system, monogram, packaging layouts, print collateral and digital applications.
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More Projects
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More Projects
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(2024-2025)
Hebrew University App
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