ProtectX
// Context
The mark needed to read clearly at badge size and still hold its own on documents and screens. I developed the symbol, typography and color system around those two scales.
// Design Decisions
The circular construction carries the authority of a badge without using the category's default shield motif. Heavy geometry keeps the mark legible at patch size and recognizable on a vehicle or screen.
The circular construction carries the authority of a badge without using the category's default shield motif. Heavy geometry keeps the mark legible at patch size and recognizable on a vehicle or screen.
// Rollout & Applications
The presentation includes badge and patch lockups, stickers, vehicle graphics, documents and web screens, moving from small applications to large branded surfaces.
The presentation includes badge and patch lockups, stickers, vehicle graphics, documents and web screens, moving from small applications to large branded surfaces.
// Role & Deliverables
Identity study. Mark development, logo system, application layouts, vehicle graphics, corporate collateral and web art direction.
Identity study. Mark development, logo system, application layouts, vehicle graphics, corporate collateral and web art direction.
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More Projects
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More Projects
(2024-Present)
Hebrew University
In-house Design
Overview
Campaign Production
(2024-Present)
Hebrew University
In-house Design
Overview
Campaign Production
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System