Email is the university's most frequent touchpoint with candidates and students. Layouts have to be built for a narrow column, survive every email client and still carry the campaign visual.
// Design Decisions
One header treatment per campaign, tight modular tiles for faculty content, and calls to action that read on a phone first.
One header treatment per campaign, tight modular tiles for faculty content, and calls to action that read on a phone first.
// Rollout & Applications
Registration-opening mailer, faculty tile sets for the monthly newsletter, podcast and event mailers.
Registration-opening mailer, faculty tile sets for the monthly newsletter, podcast and event mailers.
// Role & Deliverables
In-house Graphic Designer, Marketing and Communications. Email layouts, image slicing and handoff to the marketing automation team.
In-house Graphic Designer, Marketing and Communications. Email layouts, image slicing and handoff to the marketing automation team.
