MONA, medical aesthetics social campaign grid

MONA

// Context

For MONA's social output, I built a repeatable structure for treatment explainers, seasonal posts and promotions. The challenge was keeping the feed recognizably MONA without forcing every subject into one rigid template.

// Design Decisions

Treatment information follows a clear hierarchy, while imagery, color and emphasis shift by topic. That balance keeps the work clinically credible and visually warm.

Treatment information follows a clear hierarchy, while imagery, color and emphasis shift by topic. That balance keeps the work clinically credible and visually warm.

// Rollout & Applications

Shared framing, spacing and type rules connect the series. Each concept was adapted for feed and Story formats, with promotional and informational variants.

Shared framing, spacing and type rules connect the series. Each concept was adapted for feed and Story formats, with promotional and informational variants.

// Role & Deliverables

Client project. Graphic design, social layouts, promotional graphics and format adaptations.

Client project. Graphic design, social layouts, promotional graphics and format adaptations.

MONA, 2026 treatment menu cover
MONA, salmon DNA treatment social ad
MONA, injectable treatment social ad
MONA, aesthetics treatment social ad
MONA, 2026 treatment menu cover
MONA, salmon DNA treatment story ad

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