Miel
// Context
Miel is a compact identity system for a service business with many small customer touchpoints, from a social post and appointment card to printed pieces and in-studio use.
// Design Decisions
A restrained wordmark, warm palette and generous spacing create a stable frame for changing treatments, colors and photography.
A restrained wordmark, warm palette and generous spacing create a stable frame for changing treatments, colors and photography.
// Rollout & Applications
Social content, appointment materials, printed collateral and in-studio graphics are connected by repeated typography, color blocks and spacing rules.
Social content, appointment materials, printed collateral and in-studio graphics are connected by repeated typography, color blocks and spacing rules.
// Role & Deliverables
Independent concept. Identity design, social templates, appointment materials, print and in-studio graphics.
Independent concept. Identity design, social templates, appointment materials, print and in-studio graphics.
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More Projects
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More Projects
(2024-Present)
Hebrew University
In-house Design
Overview
Campaign Production
(2024-Present)
Hebrew University
In-house Design
Overview
Campaign Production
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2025-2026)
Open Day
In-house Design
Registration Campaign
Multi-format Rollout
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2024-2026)
Academic Program Campaigns
In-house Design
Academic Marketing
Social & Print
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System