Jonathan Eliasi, embossed monogram mockup

Jonathan Eliasi

// Context

Jonathan Eliasi's portfolio changes with every client, so the identity had to create consistency without flattening the photography. I developed the visual system, site direction and supporting applications around that constraint.

// Design Decisions

Fine linework, classical typography and a restrained grayscale palette give the images a consistent editorial frame. Cropping, spacing and page composition are treated as part of the identity.

Fine linework, classical typography and a restrained grayscale palette give the images a consistent editorial frame. Cropping, spacing and page composition are treated as part of the identity.

// Rollout & Applications

The identity connects to portfolio-site direction, photography guidance, print touchpoints and client-facing material.

The identity connects to portfolio-site direction, photography guidance, print touchpoints and client-facing material.

// Role & Deliverables

Client project. Identity design, website art direction, image and composition guidelines, and supporting applications.

Client project. Identity design, website art direction, image and composition guidelines, and supporting applications.

Jonathan Eliasi, black foil business card mockup
Jonathan Eliasi, white business card mockup
Jonathan Eliasi, white business card mockup
Jonathan Eliasi, black business card mockup
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Jonathan Eliasi, black packaging box mockup
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