Flat White
// Context
This project explores how a compact hospitality identity can hold together across a mobile retail environment and small takeaway formats.
// Design Decisions
Soft geometry and contrasting type weights create an approachable boutique tone. Coffee-led color cues connect the identity to the product without relying on a rustic cafe aesthetic.
Soft geometry and contrasting type weights create an approachable boutique tone. Coffee-led color cues connect the identity to the product without relying on a rustic cafe aesthetic.
// Rollout & Applications
A shared color, typography and layout system appears across cart graphics, cups, takeaway packaging, stickers and staff applications.
A shared color, typography and layout system appears across cart graphics, cups, takeaway packaging, stickers and staff applications.
// Role & Deliverables
Identity study. Brand identity, packaging, environmental graphics, apparel and customer-facing mockups.
Identity study. Brand identity, packaging, environmental graphics, apparel and customer-facing mockups.
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