B&B Building Company
// Context
I developed a geometric B monogram that could carry the identity without relying on rooftops, skylines or other familiar real-estate symbols.
// Design Decisions
Interlocking forms communicate partnership and stability. Restrained color and wide spacing give the system an architectural tone.
Interlocking forms communicate partnership and stability. Restrained color and wide spacing give the system an architectural tone.
// Rollout & Applications
The monogram, typography and spacing rules are applied to brand guidance, corporate documents, presentations and client-facing mockups.
The monogram, typography and spacing rules are applied to brand guidance, corporate documents, presentations and client-facing mockups.
// Role & Deliverables
Identity study. Monogram, logo system, brand guidance and corporate application mockups.
Identity study. Monogram, logo system, brand guidance and corporate application mockups.
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