BARZI, Instagram profile and social campaign mockup

BARZI

// Context

The client brief combined three content types: product communication, ingredient stories and manufacturing. I built one visual grammar so the posts would sit together as a series while each topic kept its own focal point.

// Design Decisions

Every layout starts with one product or message, supported by a shared type scale, framing and spacing. The composition changes from post to post so the feed feels related without looking templated.

Every layout starts with one product or message, supported by a shared type scale, framing and spacing. The composition changes from post to post so the feed feels related without looking templated.

// Rollout & Applications

The system consists of six social layouts, connected by shared type, spacing and framing rules.

The system consists of six social layouts, connected by shared type, spacing and framing rules.

// Role & Deliverables

Client project. Content hierarchy, six master layouts and final social artwork.

Client project. Content hierarchy, six master layouts and final social artwork.

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BARZI, Instagram profile and campaign mockup

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