AutoSmart
// Context
This study avoids the obvious car silhouette. A compact A/S monogram carries the automotive cue and anchors the wider visual system.
// Design Decisions
The two initials interlock into a forward-pointing form. Strong contrast and a compact silhouette give the mark enough presence for license-plate formats, vehicle graphics and large signs.
The two initials interlock into a forward-pointing form. Strong contrast and a compact silhouette give the mark enough presence for license-plate formats, vehicle graphics and large signs.
// Rollout & Applications
The study explores how the identity could work across digital assets, print, dealership signage, vehicles and branded plate formats. Every application shown is a presentation mockup and was not implemented.
The study explores how the identity could work across digital assets, print, dealership signage, vehicles and branded plate formats. Every application shown is a presentation mockup and was not implemented.
// Role & Deliverables
Independent identity study. Monogram, logo lockups and an application system shown through digital, print, signage and vehicle presentation mockups. The work was not implemented.
Independent identity study. Monogram, logo lockups and an application system shown through digital, print, signage and vehicle presentation mockups. The work was not implemented.
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