AMERICANA
// Context
Across recurring promotional, community and event briefs, I designed the primary social layouts and rebuilt them for square, portrait, landscape and full-screen placements.
// Design Decisions
Each layout follows a fast reading order: offer first, supporting visual second, then the call to action and supporting copy. Bold type, high contrast and controlled effects keep the message legible inside an energetic visual world.
Each layout follows a fast reading order: offer first, supporting visual second, then the call to action and supporting copy. Bold type, high contrast and controlled effects keep the message legible inside an energetic visual world.
// Rollout & Applications
Separate crops, type scales and content groupings were built for Instagram, Facebook, TikTok, Snapchat and X; the layouts were not treated as automatic resizes.
Separate crops, type scales and content groupings were built for Instagram, Facebook, TikTok, Snapchat and X; the layouts were not treated as automatic resizes.
// Role & Deliverables
Graphic Designer. Key layouts, static campaign assets, community and event posts, platform adaptations, artwork preparation and final delivery.
Graphic Designer. Key layouts, static campaign assets, community and event posts, platform adaptations, artwork preparation and final delivery.
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More Projects
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More Projects
(2024-Present)
Hebrew University
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(2024-Present)
Hebrew University
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(2025-2026)
Open Day
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Open Day
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Academic Program Campaigns
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Academic Marketing
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(2024-2026)
Academic Program Campaigns
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(2025)
Hebrew University Centenary
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(2025)
Hebrew University Centenary
In-house Design
Environmental & Signage
Brand System
(2025)
40 Under 40
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Flagship Campaign
Portrait Series
(2025)
40 Under 40
In-house Design
Flagship Campaign
Portrait Series
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System
(2024-2025)
Hebrew University App
In-house Design
Digital Product
Icon System